Qred
UX | UI | IxD In-house Designer
About the project
Qred is a fintech company providing loans and credit solutions to small business companies. Qred exists in various countries within Europe such as in Sweden, Denmark and Netherlands to name a few. I joined the company and their CX-team in 2020. During my time at Qred, I collaborated with 4 other UX designers where we together strived to get to know our customers better, increase our understanding of our customers' relationship to Qred as a brand and iterated on creating and improving Qred's design system. All UX designers were part of the tech department where everyone worked within cross-functional teams.
https://qred.com/
Platform: Mobile/Desktop | Role: UX-designer | Duration: 2 years | Team: CX team & Self-service/Onboarding
MyQred Login & landing page
The role
As a UX-designer at Qred, I worked on making usability-improvements for our self-service platform MyQred as well as our onboarding flow. In parallell, I contributed with creating and maintaining components for Qred’s design system built in Figma.
The design system
While at Qred, I had the chance to experiment with various approaches to establishing a design system and investigate optimal practices.
Note: Please be aware that, for confidentiality reasons, the image on the left is merely a representation resembling a part of the actual design system.
The lofi exploration
At Qred, we worked agile and fast. We tested different ideas and concepts based on user data, user scenarios and made sure the design we came up with met the company's business ambitions.
To the left is an example of a lofi design concept I and another UX designer created.
Identify and understand our user types
The UX tools we used to increase our empathy for our end users were; user interviews, journey maps, interviews with internal teams in touch with customer every day such as Customer Success.
UX improvements
By identifying usability improvements for MyQred and the onboarding flow, I noted down my design suggestions in a document so I easily could share them with other UX designers and ask for feedback. I then traced user recordings, described the main user-facing issue and linked the issue to a user story in our backlog. While exploring improvements, I leaned back on our existing personas and insights from our user interviews. Quantitative data gatherings were also useful for situations where we wanted to receive a holistic view of the whole user journey and the relationship users have with Qred.
The implementation
In order to transform user-facing issues to well-written user stories ready for implementation, I applied the INVEST-model. A list of acceptance criteria for development was also an important section to include in every user story, as it facilitated the developer’s work.
The evaluation
After going live with a new feature or a usability improvement, we made sure to do follow-ups on how well our target audience responded to the delivery, this by tracing our end customers through user recordings and check-in meetings with customer success and the marketing department. We designers also had our regular UX meetings with the agenda to evaluate our design system and look for pain points/improvements.