Duration:
Apr - Aug 2024
Role:
UX & UI Consultant
Business area:
Marketing & D2C
Platform:
Desktop & Mobile
minUC
Checkout flow
minUC, a service by UC AB, offers individuals in Sweden seamless access to their credit reports and scores, enabling them to monitor and manage their financial health with confidence.
Step 1
Step 2
Step 3
Success state
Problem
The previous checkout flow suffered from technical debt, mobile bugs (due to modals), and lack of clarity, causing drop-offs. As a designer consultant, I restructured the flow for a smoother, distraction-free experience.
Solution
✅ Improved usability & clarity with a step-by-step flow
✅ Better mobile experience by removing modals
✅ Higher engagement & conversions with a clear progress indicator
Delivery
A responsive, structured checkout with clear sections, progress tracking, and reduced distractions, making the process seamless and user-friendly.
